Frequently Asked Questions

Unfortunately, rankings constantly move up and down. There are a lot of factors, more than 200 and counting, of why your rankings move up or down. First thing you‘ll want to do is ask if there have been any recent changes to your website.   If the movement is a pervasive issue, it could be an algorithm update has occurred and restructured the SERP. If not the two above, then it means your competitors are doing SEO and taking over your market share. 

Paid search also knowns as pay per click (PPC) displays your website on the search engine results page when someone types in their query. These results show up in the results list at the top of page 1 and has the word “Sponsored” over your ad. 

Organic search is based on driving traffic via unpaid and natural rankings through website optimization. These are, in many ways, more trustworthy links, but that doesn’t mean they always convert better than PPC search ads. 

In an ideal world, you would want to go after both paid and organic search traffic. Organic SEO will help you rise in SERP rankings and capture traffic of those looking for valuable, trusted sources, while paid search ads will, among other things, attract users looking for a quick solution or a branded product. 

With SEO, it’s important to remember: You may see some quick wins, but you should expect to see steady improvement in keyword rankings and traffic in about 90 days. You should see positive results within a week of starting your PPC campaign.

The quickest way to create your attack plan is to conduct a competitive analysis. You’ll want to look at your competitors’ content, types of keywords and how the content is written, then point internal links from relevant pages to equally relevant content.

No we do not.  You get unlimited changes at no cost.  If you need additional pages created, there may be a cost depending on your subscription allotment.

No we do not.  We ask for a 6-month commitment in order for your website and campaigns to gain maximum traction, however you are billed month-to-month.  We do require a 30-day notice for all cancellation requests.

Buiild timeframes are new websites depend on the scope but the average turnaround for a new website build is 2 weeks.

No you do not.  We include your domain hosting in your monthly subscription fee, however if you are wanting to host your domain elsewhere, we can repoint to their servers.